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FAQ
- Enhanced visibility to reach potential customers actively searching for your products or services.
- Precise targeting options based on keywords, demographics, and interests for maximum relevance.
- Cost control with pay-per-click model, ensuring efficient budget allocation.
- Measurable results through analytics and conversion tracking to optimise performance.
- Quick results, generating immediate traffic, leads, and sales.
- Flexibility to adjust campaigns in real-time for optimal outcomes.
- Remarketing capabilities to re-engage interested prospects.
- Mobile advertising to tap into the growing mobile audience.
- Gain a competitive advantage by outperforming competitors in search results.
- Scalability for businesses of all sizes, from local to multinational.
Harness the power of Google Ads to drive targeted traffic, boost conversions, and achieve your marketing goals.
- Search Ads: Text-based ads shown at the top of search results.
- Display Ads: Visually engaging ads displayed on websites within the Google Display Network.
- Video Ads: Promotional videos on YouTube and the Google Display Network.
- Shopping Ads: Product ads with images and details in search results.
- App Promotion Ads: Ads to increase app downloads and engagement.
- Local Ads: Promote local businesses on Google Maps and relevant searches.
- Discovery Ads: Visually appealing ads across YouTube, Gmail, and Discover feed.
- Smart Campaigns: Automated campaigns using machine learning for small businesses.
- Keywords: Target specific search terms relevant to your business.
- Location: Reach users in specific geographic locations.
- Demographics: Refine your audience based on age, gender, income, etc.
- Interests and Remarketing: Target users based on their interests or previous interactions.
- Affinity and In-Market Audiences: Reach users with specific interests or purchase intent.
- Custom Intent Audiences: Define your own audience based on keywords and URLs.
- Placement: Choose specific websites or apps for ad placement.
- Device, Time, and Language: Optimise targeting based on device, time of day, and language.
Quality Score is a metric used in Google Ads to evaluate the quality and relevance of your keywords, ads, and landing pages. It plays a significant role in determining your ad position and the cost you pay for each click. Quality Score is measured on a scale of 1 to 10, with 10 being the highest score.
Several factors contribute to your Quality Score:
- Click-through rate (CTR): The percentage of users who click on your ad after seeing it. A higher CTR indicates a more relevant and compelling ad.
- Ad relevance: How well your keywords align with your ad copy. Ads that closely match user search queries receive higher relevance scores.
- Landing page experience: The quality and relevance of the landing page users reach after clicking your ad. It should provide valuable content and a seamless user experience.