Frequently Asked Questions
What is social media marketing?
Social media marketing (SMM) is a type of Internet marketing where companies market their products or services using social networking websites and mobile applications. These platforms allow consumers to share opinions about brands directly with others who they know socially. In addition, these sites provide analytics tools to track consumer engagement. There are different types of online communities, including Facebook groups, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, Twitter, and blogs; each may require its own set of unique tags.
What is a social media manager?
A social media manager is a professional responsible for managing and executing social media strategies for a company, brand, or individual. The role of a social media manager typically includes tasks such as creating and curating content, scheduling posts, monitoring engagement, analysing social media data, responding to comments and messages, and managing social media advertising campaigns. The social media manager’s ultimate goal is to increase the organisation’s social media presence, engagement, and brand awareness, and ultimately drive more traffic and conversions. Social media managers need to have excellent communication, writing, and marketing skills and must be able to adapt to changing trends and algorithm updates in social media platforms.
Which social media platforms should my business have a presence on?
The social media platforms your business should have a presence on depending on your target audience and business goals. It’s important to choose the platforms that align with your business goals and target audience. Having a presence on all social media platforms may not be necessary or effective. Instead, focus on the platforms where your target audience is most active and where you can create engaging content that resonates with them.