Step 1 of 156%YOUR INFORMATIONWe will use these details to connect your responses to your account records.First NameLast NameEmail Address Phone/Mobile NumberAre you the primary contact for this campaign? Yes NoWould you be available to meet with us at the end of your first two months so we can review the results of your campaign? Yes NoIs there a secondary point of contact for this campaign? Yes NoSECONDARY CONTACTFull NameEmail Address Phone/Mobile NumberPosition/RoleBUSINESS DETAILSBrief Description of Your BusinessIndustryInstagram LinkFacebook LinkDo you have any third-party data we can use? (e.g. customer databases, email lists, etc..) Yes NoBUSINESS LISTING DETAILSStreet AddressCityStatePostal CodeOperating HoursMain Brands / ServicesWEBSITE DETAILSWebsite URLWhen was your website created?Are you happy with your website? Yes NoFTPCMSAnalyticsWebmaster ToolsContact Details for Developer / Technical SupportMarketingWho is your ideal client?What is the biggest problem your ideal client experiences? How do you solve this for them?What are your primary marketing objectives? (Select all that applyIncrease brand awarenessGenerate LeadsDrive website trafficPromote an eventOtbherWho is your target audience? (Please describe demographics, interests, behaviours, etc.What is your Unique Selling Proposition? (USP)What is the average lifetime value of a customer?Who do you consider as your main competitors (online and offline)? * Separate each on a new line (include URL if possible)What product/service provides the highest revenue?Are there specific competitors you want to analyse or benchmark against?Do you have any insights or data on your competitors' online advertising strategies?What areas are you targeting?Are there any specific audience segments you want to target or exclude?Who are your competitors?What is your current monthly marketing budget?GOOGLE ADSHave you run Google Ads campaigns before? Yes NoIf so, can you share the main performance data?Do you have specific KPIs or targets you want to achieve with Google Ads?What is your monthly budget for Google Ads?Are there any specific cost-per-click (CPC) or cost-per-acquisition (CPA) targets you want to maintain?Do you have any third-party data or tools you want to integrate with your Google Ads campaigns? (e.g. customer databases, email lists, etc..)Do you have existing conversion tracking set up, or do you need assistance with implementation? Need assistance None setupWhat conversions or actions are important to track on your website? (e.g., form submissions, purchases, calls)Are there specific metrics you want to be included in the reports?ADWORDS / SEOWhat is the main focus of your campaign? (i.e. Conversions, traffic, leads etc)If we meet and exceed all targets are you happy to review your budget? Yes NoWhat geographical area makes up 80% of your customer base?What are your 10 key GEO areas?ValueValueValueValueValueValueValueValueValueWhat GEO do you not want to show for?KEYWORDS AND SEARCH TERMSDo you have a list of keywords you want to target? Yes NoIf yes, list down the keywords you want to targetList 6 Keywords that best describe your businessKeyword 1Keyword 2Keyword 3Keyword 4Keyword 5Keyword 6Are there any Google search terms you want to exclude from your campaigns? Yes NoAre there any Google search terms you want to exclude from your campaigns?META ADSHave you advertised on Meta platforms before? Yes NoIf yes, please briefly describe your past campaigns and their outcomes.What other advertising platforms do you currently use?Google AdsLinkedIn AdsOthersWhat challenges or successes did you experience with previous campaigns?CONTENT AND CREATIVESDo you have existing creatives (images, videos, graphics) for your ads? Yes NoAre you able to provide your own digital artwork?If yes, please provide a link to a sample of your creatives.Would you like us to create new ones? Yes NoWould you like us to create new ones?If not, are you happy for Local Web Experts to create it?Are there any specific messages or promotions you want to highlight in your ads?Can you provide the URLs of the landing pages you want to use for your ads?Can you provide the URLs of the landing pages you want to use for your ads? Yes NoAre there any brand guidelines or restrictions we should be aware of when creating ads? Please specify.TIMELINE AND EXPECTATIONSWhen would you like to start your advertising campaign?Do you have any specific promotions or events you want to advertise? Yes NoIf yes, please provide detailsWhat are your expectations for this advertising campaign?ADDITIONAL INFORMATION, TOOLS, AND INTEGRATIONAre there any additional tools or integrations you are using or plan to use? (e.g., CRM systems, e-commerce platforms)Can you add seolocalwebadvisors@gmail.com and grant management access to Google Analytics?* Yes No*If yes, please click HERE for instructions on how to properly grant accessCan you add seolocalwebadvisors@gmail.com and grant management access to Google Business Profile?** Yes No**If yes, please click HERE for instructions on how to properly grant accessCan you add seolocalwebadvisors@gmail.com and grant management access to Google Search Console??*** Yes No**If yes, please click HERE for instructions on how to properly grant accessIf you're unable to, please provide your Google account details below: *Is there anything else you would like us to know about your business or advertising needs?
